I am in love with this product. I've been on the search for a gluten free free cereal option for a while now, and was starting to lose hope. Most available products are highly priced and don't taste as good as the tradition cereals. When I found this product and saw gluten free PLUS reduced sugar at such an affordable price, I snatched it up straight away. I didn't have high expectations for flavour, especially given that I wouldn't be adding milk, so I was pleasantly surprised when I tried it. I offered some to my husband, and he is obsessed. I'll definitely be adding it my regular shopping list.