#BestCheeseOnTheBlock Project Wrap Up
A bustling household with a lively family of busy people, both big and small, means one thing: A LOT of food! Whether it’s making hearty dinners each and every night, your toddler constantly asking for snacks, or your teenager eating you out of house and home, you need it big, you need it tasty and you need it affordable. You need a fridge staple that is flavourful, versatile and that gives you value for your money!
Parmalat, South Africa’s No1 best selling cheese brand*, has a deliciously smooth and creamy lineup of hard cheese blocks made from first grade quality cheese that is full of flavour. Parmalat is known for its focus on quality dairy innovations and its annual top performances at the prestigious SA Dairy Championships. Their rich flavoured, full fat, hard cheese blocks claim to offer great value for every family and to be smooth and creamy.
We recruited 150 BIG cheese lovers who go through A LOT of cheese, they’ve got hungry mouths to feed and cheese is their go-to meal companion. We wanted them to put the Parmalat 850g hard cheese blocks to the test to let us know if it really is the #BestCheeseOnTheBlock whilst sharing how they use these cheeses in their daily lives. See below to find out what they had to say.
See their post rollouts below:
Week One’s Story
Our BIG Cheese Lovers took to Instagram to introduce Parmalat’s 850gr hard cheese blocks and how excited they were to trial SA’s No.1 best-selling cheese brand* and it’s hard cheese blocks. Did someone say ‘cheese’? Because these BIG cheese loving families’ smiles showed us just how excited both the kids and parents were in their high-quality feed posts.
REALfluencers urged followers to stay tuned for the #BestCheeseOnTheBlock snack taste test to see if Paramalat 850gr hard cheese blocks are in fact the #BestCheeseOnTheBlock.
Week Two’s Story
It was time to test Parmalat 850gr hard cheese blocks to see if it delivered on taste, a delectably smooth texture, irresistibly creamy mouthfeel, and if it in fact is the #BestCheeseOnTheBlock. Our BIG Cheese Lovers delivered some creative, mouth watering snacks to put Parmalat’s 850gr hard cheese blocks to the test and undoubtedly had us drooling all over screens.
Aesthetic carousel feed posts featuring snacks ranging from cheese boards to cheese puffs, breakfast croissants and SO MUCH MORE – the versatility of Parmalat 850gr hard cheese blocks was also made so much more evident with the variety of snack ideas made.
Followers could not get enough of the delicious snack content, with many sharing how the content brought up a feeling of nostalgia for them growing up with Parmalat hard cheese in their homes and more especially as a part of their school lunch sandwiches. It was clear that not only did our BIG Cheese Lovers agree that Parmalat 850gr hard cheese blocks are the #BestCheeseOnTheBlock, but their followers did too!
Our BIG Cheese Lovers urged followers to stay tuned to see how they use Parmalat 850gr hard cheese blocks in their everyday meals during their ‘What I Eat In A Day’ with Parmalat hard cheese blocks e-vent challenge for a chance to win 1 of 10x R300 Checkers vouchers.
Week Three’s Story
We’re all too familiar with the ‘What I Eat In A Day’ reels and TikToks that have been taking over social media, but our BIG Cheese Lovers made it a bit cheesier and shared their ‘What I Eat In A Day’ with Parmalat hard cheese blocks reels during our e-vent challenge, showing just how versatile Parmalat 850gr hard cheese blocks are and just how much value they offered for money.
Breakfast, lunch, dinner, and even snacks were turned from everyday meals to cheesy goodness. Our BIG Cheese Lovers loved how they were able to get value for their money as they were able to make up to 7-8 meals with just one single Parmalat 850gr hard cheese block – there’s no better way to show value for money than this!
Followers shared which Parmalat 850gr hard cheese block variant they wanted to try and what meals they’d like to try it out with for a chance to win their share of 10x R300 Checkers vouchers.
With so many of BIG Cheese Lovers’ videos going viral, we think it’s safe to say that they started a whole new cheesy trend with this one!
Week Four’s Story
We have heard our BIG Cheese Lovers’ thoughts on the taste, and texture of Parmalat 850gr hard cheese blocks during the 3BestCheeseOnTheBlock snack taste test, and have seen how they use Parmalat 850gr hard cheese blocks in their everyday meals and it was now time for them to share their final thoughts on Parmalat 850gr hard cheese blocks and whether they actually agreed that Parmalat is the #BestCheeseOnTheBlock.
The mouth watering meals kept coming and we were loving all of them, but the real questions was: “Is Parmalat 850gr hard cheese blocks the #BestCheeseOnTheBlock?” Without a doubt, our BIG Cheese Lovers and their followers confirmed this with no hesitation. Delivering on texture, creaminess, taste, versatility, and value for money – it’s no wonder Parmalat is SA’s No.1 best selling cheese brand* and although they might be known for their cheese slices, it is now confirmed that their hard cheese blocks are the #BestCheeseOnTheBlock too!
About Parmalat Hard Cheese:
The Parmalat 850g hard cheese blocks are rich flavoured, full fat hard cheeses that offer great value for families. The Parmalat cheddar cheese block is a smooth and creamy cheese that makes for cheesy snacks and meals. Slice it, grate it, melt it, however you use this cheese, ‘delicious’ is guaranteed with Parmalat, South Africa’s No1 best selling cheese brand*. The Parmalat 850g hard cheese blocks are available in cheddar, white cheddar, gouda, white gouda and mature cheddar.
For more reviews and information on this product CLICK HERE
*IRI MAT JUN 22