Brand Advisor

Category: Lifestyle

  • #ChooseAvonFragrancesFirst Project Wrap Up

    #ChooseAvonFragrancesFirst Project Wrap Up

    #ChooseAvonFragrancesFirst Project Wrap Up

    Avon is the number one fragrance house in the world and their Top Scents For Him and Her promised to be the transformative touches every scent-obsessed fragrance collector wants to elevate their every occasion, every moment, every mood. 

    Brand Advisor recruited 150 Scent-Obsessed Women and Men who only buy luxury fragrances; people who believe expensive fragrances alone have the power to transform and elevate their every occasion, every moment, every mood. 

    They put Avon’s Top Scents to the test in their everyday lives to find out if they’re really as good (or better!) than their fave luxury scents. Brand Advisor wanted to know whether they really do #ChooseAvonFragrancesFirst and if their followers should too.

     

     The Trial Team

    These REALfluencers are fragrance fanatics, who mainly buy luxury perfume brands and have multiple fragrances for every occasion.

     Week One’s Story

    Team Top Scents shared their love for luxury fragrances, expressed the importance of smelling good in their everyday lives and how they believe having a different scent for various occasions can really elevate one’s mood. They introduced Avon’s Top Scents to their social network to see if they live up to their high standards and find out whether they could possibly sway to #ChooseAvonFragrancesFirst.

    Team Top Scents introduced Avon fragrance house as #1 in the world, and many mentioned the nostalgic memories that particular fragrances evoked of school memories and fond family members who have used the fragrances, such as Far Away and Imari. Today, Tomorrow, Always and Attraction for Him were early favourites agreed by both Team Top Scents and their followers.

    Week Two’s Story

    Team Top Scents paired their best looks in video content, with their favourite Avon Top Scents for the Avon Fragrances: Get Ready With Me E-vent for multiple occasions from date nights, brunch dates and parties, to family gatherings, coffee dates and everyday outings.

    Followers got a behind-the-scenes look into Team Top Scents’ stylish looks paired with the perfect Avon Top Scent for every occasion, where they shared how much the scents boosted their mood on a daily basis. Team Top Scents and followers alike expressed in comments that Avon’s Top Scents are great gifting ideas for partners and loved ones.

    Week Three’s Story

    Team Top Scents had their final say on social media, affirming that they #ChooseAvonFragrancesFirst and would highly recommend their followers #ChooseAvonFragrancesFirst too. They were specifically impressed with Avon Top Scents’ great value for money, especially that the scents allow them to smell luxurious at such an affordable price.

    Team Top Scents mentioned in their content that Avon’s fragrances exceeded their initial expectations and that they are excited to continue using the fragrances in their everyday lives.

    Week Four’s Story

    Team Top Scents left their final reviews on Avon’s website, where they shared how much they particularly loved the fragrance bottles, beautiful long-lasting scents, and the unbelievable affordability of such quality products.

    Team Top Scents were highly impressed and would highly recommend Avon’s Top Scents including: Far Away Original, Attraction The Game for Her, Today, Tomorrow, Always, Imari Classic, Rare Pearls, Attraction Original for Him, Black Suede Hot, Full Speed, and   Attraction The Game For Him.

    About Avon

    Avon is the number one fragrance brand in the world. They sell more fragrances than any other brand, and are exclusively available at my.avon.co.za/.

  • #BackToBetterMeals Project Wrap Up

    #BackToBetterMeals Project Wrap Up

    #BackToBetterMeals Project Wrap Up

    Brand Advisor recruited a team of 100 Knorr Mealspirational foodies who know the feels of those that are strapped for time, energy, and inspiration but want to get back to better meals, that are tasty & easy, everyday.

    With Knorr, our team of Mealspirational foodies taught followers how to make better meals and took them on a journey to discover new & inspired ways to make tasty & easy meals, everyday whilst driving them to buy now.

    The Trial Team

    Our team of mealspirational foodies are super busy but are always down to whip up a quick, tasty meal. They’re hungry to discover new & inspired ways to make tasty and easy meals, everyday. REALfluencers shared quick, easy recipes that are perfect for busy people looking for quick meal solutions.

    See their post rolls out below.

    Week One’s Story

    REAlfluencers spread the good word that the Knorr Meal Solutions range is back on the shelves! We saw REAlfluencers showcasing the wide variety of the Meal Solutions range and hyping followers to stay tuned for incoming deliciousness with recipes that are super simple and easy to make with Knorr.

    Week Two’s Story

    REALfluencers gave a sneak peak into their busy lifestyles by demonstrating how they’re going to use Knorr to plan their weekly meals in a stylish meal-prep post. They demonstrated how easy it is to prepare a hearty Knorr meal, whether it be for a special occasion or for everyday meals. REALfluencers also showed off their sleek digital plans.

    For this post, it was definitely convenient and simple for us! 

    Week Three’s Story

    Mealspiration incoming! REAlfluencers’ really brought the #BackToBetterMeals energy by creating their Go-To Knorr Everyday Recipe E-Vent post where they flooded socials showing followers how they make their go-to Knorr recipe from start to finish. 

    These yummy recipes had followers raving about Knorr convenience as well as sharing their own tips and tricks that they use in the kitchen and how everyone can benefit from them. REAlfluencers really strapped on their aprons and mealspirational chef hats for this post! 

    Followers also had the opportunity to win their share of 12x Knorr hampers by commenting which Meal Solution they would want to try.

    Week Four’s Story

    REAlfluencers gave their final thoughts on the Meal Solutions range by posting their Go-to Knorr Special Occasion Recipe and how it fits into their lifestyle. REALfluencers’ shared a glimpse into student life, parenthood and family life. In spite of juggling their busy schedules, REALfluencers were still able to enjoy a tasty meal with Knorr’s convenience.

    About the Knorr Meal Solutions range

    Knorr’s quick and easy Meal Solutions range adds convenience and flavour to every dish. The range consists of Meal kits, Dry cook-in-sauces, Pasta sauce, Pasta & Sauces, Pour over sauces and Cook-in-bags. 

    For more reviews, CLICK HERE.

  • #Introducing McCain Crispers Project Wrap Up

    #Introducing McCain Crispers Project Wrap Up

    #IntroducingMcCainCrispers Project Wrap Up

    If there’s a get-together, it’s going down at their house. They’re renowned by friends and family as ‘hosts with the most’. They’re monarchs of munchies: queens of finger-foods and kings of kicking dinner parties. They’re young, fun, love to entertain. We recruited 100 of them to put McCain’s NEW Crispers to test. 

     The Trial Team 

    They wanted to know: Are McCain Crispers really the potatoes that won’t be left on the side? Do they scoop, dip, and top in ways that leave guests wanting more? Do they put the fun back in meal times – both during the mundane week and as a Friday-night treat? 

    There’s only one way to find out… By doing what they do best and bringing together their besties for a celebration of food, fun, and friendship.

    These avid hosts shouted out about McCain Crispers and what makes them so unique (skin on for that real potato taste, v-cut for scooping, dipping, and topping, locked in nutrients, quick, easy, full of flavour, etc.). They threw epic get-togethers that illustrated the versatility of McCain Crispers (think: a million moreish ways to scoop, dip, and top) and gave audiences the final, honest verdict: Are McCain Crispers the crowd pleasers they’ve been missing?

     See their post rolls out below.

    #IntroducingMcCainCrispers

    Week One’s Story

    REALfluencers kicked off the start of the project flooding Instagram with fun, energy-filled posts #IntroducingMcCainCrispers to followers and explaining what makes them unique and what they promise to deliver. They reminded followers to stay tuned for the Host-Off E-vent where they would be hosting friends/family and having all the fun eating the NEW McCain Crispers!

    Week Two’s Story

    REALfluencers brought the heat with reels and videos showing just how easy it is to prepare and serve the NEW McCain Crispers – from air-frying, to deep-frying,and even oven-baked! They demonstrated the various unique ways to serve McCain Crispers and showed the creative ways they topped, scooped, and dipped with mouth-watering dips, sauces, and toppings. Our Host Heroes definitely had all of Instagram drooling all over their screens.

    Week Three’s Story

    The Host-Off E-vent saw REALfluencers host friends and family catered for by none other than the NEW McCain Crispers. Fun-filled reels and carousel posts of REALfluenecrs and their loved ones during games nights, study dates, and even just chilled get-togethers showed just how easy and convenient it is to serve and enjoy McCain Crispers. REALfluencers and their loved ones shared their final verdict on whether the NEW McCain Crispers was a W, and lets just say, that the McCain Crispers took no L’s!

    Followers also had the opportunity to win their share of 5 x R500 Pick n Pay vouchers by commenting how they would scoop, dip, or top their McCain Crispers.

    About McCain

    According to our #IntroducingMcCainCrispers team, the new McCain Potato Crispers were not only effortless and convenient to prepare and serve, but delicious too with that real potato taste. The unique v-cut also made them perfect for scooping, dipping, and topping and were a real hit with their family and friends. 

    ✅ Skin on for that real potato taste

    ✅ V-cut for scooping, dipping, and topping

    ✅ Frozen for locked-in nutrients

    ✅ Quick and easy to make

    ✅ Full of flavour

    For more reviews, CLICK HERE.

  • #FunWithFillows Project Wrap Up

    #FunWithFillows Project Wrap Up

    #FunWithFillows Project Wrap Up

    Jungle Crunchalots Fillows are packed with the goodness of Jungle. They’re crunchy on the outside AND smooth on the inside, a breakfast AND a snack, bursting with flavour AND packed with nutrients: 

    ✅ Three delicious flavours: Original, Strawberry, and Chocolate

    ✅ High in energy

    ✅ High in 7 vitamins

    ✅ Source of Vitamin B5 to fight tiredness and fatigue  

    ✅ Source of Vitamins A, B12, and C for immune system support 

    We recruited 100 moms who are always on the hunt for delicious breakfasts and snacks to put Jungle Crunchalots Fillows to the test.

    The Trial Team 

    They wanted to know: Would their kids want to have #FunWithFillows when breakfast called or hunger struck? Could it be the kid-approved solution they’d been searching for? 

    They shared bowl-you-over breakfasts and snack occasions galore (lunchboxes, playdates, extra-mural munchies) – a million and one ways for kids to have #FunWithFillows and gave audiences the final, honest verdict: Are the NEW Jungle Crunchalots Fillows kid-approved?

    See their post rolls out below.

    #FunWithFillows

    Week One’s Story

    REALfluencers introduced the all-new Jungle Crunchalots Fillows, shared why they opted-in to try it out and invited followers with picky eaters to give Jungle’s new 2-in-1 cereal/snack a try.  REALfluencers posted high energy, fun-filled feed posts with the cutest kids, sharing what the benefits of Jungle’s new 2-in-1 cereal/snack are and how it really is the best of both worlds – both delicious and nutritious!

    Aaaaaand, cue the cuteness overload…!

    Week Two’s Story

    It was time to see if the all NEW Jungle Crunchalots Fillows was not only parent-approved, but also kid-approved! Our Fillows Funmakers kiddos gave us their honest reviews on the new 2-in-1 cereal/snack from Jungle in the cutest reels/videos we’ve ever seen! 

    They gave us the lowdown on the NEW Jungle Crunchalots Fillows with the most detailed reviews of all reviews! Telling us whether the cereal/snack stays crunchy in milk, what it tasted like, and if the centre was soft and delicious.

    REALfluencers also made sure to let followers know to stay tuned for the Snack Occasions E-vent where they will show how they snack on their Jungle Crunchalots Fillows.

    Week Three’s Story

    The Snack Occasions E-vent saw REALfluencers show us all the ways they’ve been snacking on the NEW Jungle Crunchalots Fillows. From school lunch snacks, to movie snacks, they really put the fun in #FunWithFillows with their carousel and reels posts.

    REALfluencers got really creative with their Jungle Crunchalots Fillows by pairing the snack with yoghurt, chocolate, marshmallows, and even ice-cream to create their own versions of the delicious snack.

    Followers also stood a chance to win their share of 3 x Jungle Crunchalots Fillows valued at R300 each by commenting all the ways their kids would snack on the all NEW Jungle Crunchalots Fillows.

    Week Four’s Story

    The final verdict is finally in, is it both parent and kid-approved? It is more than safe to say that the all NEW Jungle Crunchalots Fillows is both parent and kid-approved!

    The cutest feed posts showed parents and kids ecstatic after finally finding a cereal and snack that is both delicious and nutritious for kids and parents to enjoy! Jungle has definitely come up with the most delicious solution for the fussy-eater struggle.

    About Jungle 

    According to our #FunWithFillows parents, the new Jungle Crunchalots Fillows have their stamp of approval not only as a breakfast cereal but as the perfect on-the-go snack for school lunchboxes, playdates, sleepovers, and anytime snacks. They loved that it’s both nutritious and delicious and how versatile and convenient they are. 

    ✅ Three delicious flavours: Original, Strawberry, and Chocolate

    ✅ High in energy

    ✅ High in 7 vitamins

    ✅ Fights tiredness and fatigue  

    ✅ Provides immune system support

    For more reviews, CLICK HERE. 

  • #African Extracts Rooibos Man PROJECT WRAP UP

    #African Extracts Rooibos Man PROJECT WRAP UP

    ROOIBOS-MAN-End-Project-News-Header

    #AfricanExtractsRooibosMan PROJECT WRAP UP 

    The NEW African Extracts Rooibos Men’s Range is made with the power of natural plant extracts and promises to REFRESH, HYDRATE, and PROTECT – no matter how demanding your lifestyle. We challenged 100 Men with demanding lives to put the two new ranges to the test!

    The Trial Team

    These REALfluencers are real men that are on the lookout for a skincare routine that supports their busy, adventurous life. If they aren’t city-slicking in the office or on dad duty, they’re wave hunting, mountain exploring, braaing with the boys, 4x4ing to freedom, or tinkering with tools in their garage. 

    They may be able to handle their demanding lifestyle, but their skin? Not so much.

    Week One’s Story

    REALfluencers introduced the African Extracts Rooibos Man  #FaceAnyObstacles challenge by sharing a snapshot of what a day in their busy/adventurous lifestyle looks like. 

    They revealed their skin type and which range they’d be trialling: African Extracts Rooibos Man Original with Plant Extracts for Normal/Dry Skin OR Oil Control with Charcoal for Oily Skin, and why they felt the range could complement their lifestyle.

    REALfluencers also reminded followers to stay tuned for their next post where they’d be showing their simple skincare routines using the NEW African Extracts Rooibos Men’s range.

    Week Two’s Story

    It’s been one week of using the African Extracts Rooibos Man routine and followers are dying to know whether the range has lived up to the challenge of keeping up with their lifestyle.

    Our team of REALfluencers deliver that and more! 

    They shared a fun, mini vlog where they demonstrated what each product does and in which order to use it. Then they revealed whether the new routine managed to keep up with their lifestyle, and how it made their skin feel. We noticed that the natural ingredients and local origins were a crowd favourite. 

    Finally, they invited followers to join the #FaceAnyObstacles competition where they could stand a chance of WINNING their own African Extracts Rooibos Man hamper. How? By commenting on their unique experience battling their skin with their busy lifestyle. 

    We received some interesting comments but one thing was clear: REALfluencers and followers may be able to handle the sting of salty air, late nights, early mornings, grease, grime, and hustling in the sun, but their skin simply cannot.

    About #AfricanExtractsRooibosMan

    REALfluencers loved the new African Extracts range and especially loved that the products have natural ingredients, and are locally made. Our Real Guys realised the toll their lifestyle could have on their skin and that having a good skincare routine is key to helping them #FaceAnyObstacles.

    For more reviews, CLICK HERE.

  • #LittleActsOfHeart Project Wrap Up

    #LittleActsOfHeart Project Wrap Up

    #LittleActsOfHeart Project Wrap Up

    We brought together a group of selfless, kind South Africans to introduce and drive the #LittleActsOfHeart Movement created by Jungle. They spread kindness and love around like confetti, sharing it with the world to show that any act, no matter the size, can make a positive difference in someone’s life.

    The Trial Team

    These REALfluencers are good-giving Samaritans who always aim to put a smile on someone else’s face. They understand that acts of love, kindness, and generosity should always be performed simply because it is a kind thing to do. For them,  the size of the deed doesn’t matter as long as it’s an act of heart.

    Week One’s Story

    REALfluencers introduced and educated followers on the #LittleActsOfHeart Movement, telling them to stay tuned to see how they spread love and kindness and encouraging followers to join them in sharing the love.

    Heartwarming reels, feed post videos, and stills showed REALfluencers sharing the purpose of the Movement, why they joined, and how they plan on spreading kindness over the next few weeks. They also shared how followers could get involved too: from physical, in-contact acts of kindness to cyber acts, REALfluencers showed just how easy it Is to spread love and kindness in an effort to help make the country a more loving place.

    Week Two & Three’s Story

    Buying a petrol attendant a drink, cooking breakfast for a family member/friend, giving a loved one a manicure, donating/volunteering at a local NGO, and so much more – REALfluencers showed us it all and more. They demonstrated how easy it is to be kind and show love to others without the expectation of gaining anything in return.

    Followers flooded the comments, sharing how they have spread love and kindness after being inspired by REALfluencers to share their own #LittleActsOfHeart.

    Week Four’s Story

    REALfluencers had the opportunity to gift Jungle hampers to strangers or loved ones in need. Heartwarming reels and beautiful feed posts showed REALfluencers sharing the love by gifting neighbours, NGOs, and loved ones Jungle hampers. Some even made breakfast spreads for friends to enjoy.

    The smiles and reactions in these posts spoke for the entire movement in itself and helped continue spreading the most important #LittleActsOfHeart message – no act of kindness is too small, all acts of kindness matter.

    About #LittleActsOfHeart

    REALfluencers were more than grateful to Jungle for starting the #LittleActsOfHeart movement and for helping spread love and kindness all over South Africa. REALfluencers vouched to continue spreading love and kindness every day through #LittleActsOfHeart, with many followers sharing the same sentiments.

  • #PROTEXFACEYOURDAY PROJECT WRAP UP

    #PROTEXFACEYOURDAY PROJECT WRAP UP

    #PROTEXFACEYOURDAY PROJECT WRAP UP 

    Protex is not just an anti-bacterial soap… It’s also an anti-germ solution for your face! We recruited a trial team of individuals who know the struggles of problematic skin – be it pimples or oily skin – to put the all NEW Protex Face range to the test. 

    The Trial Team

    These REALfluencers are ordinary individuals who know and go through the struggles of problematic skin. From pimply to oily skin problems, these REALfluencers are on the hunt for a skincare routine that works! 

    Week One’s Story 

    REALfluencers introduced that Protex is no longer just an antibacterial soap and showed off the NEW Protex Face range with clean, aesthetically-pleasing flatlays and lifestyle photos. They shared why they opted-in, as well as why they thought the NEW Protex Face range would help them along their skin journey. REALfluencers also reminded followers to stay tuned for a special Get Ready With Me-style video where they’d be showing their skincare routines using the NEW Protex Face range.

    Loyal Protex fans both on the trial team and in the comments were pleasantly surprised by the new addition to the Protex product family and were more than eager to trial it.

    Week Two’s Story

    REALfluencers showed followers their skincare routines using the NEW Protex Face range. Authentic mini vlog-type reels demonstrated just how to use Protex Face and educated on exactly how the range works for the skin. REALfluencers explained how the NEW Protex Face works to help anyone face their day, no matter what their skin problems are.

    After seeing the results REALfluencers had and how well this new skincare journey has been for them, followers were evidently ready to go out and try the NEW Protex Face range for themselves. Many praised the Protex antibacterial soap, so felt there was no doubt that Protex Face works just as well.

     Week Three’s Story

    The #ProtexFaceYourDay E-vent Q&A saw REALfluencers taking education to the next level. Aesthetic carousels of REALfluencers with their Protex Face products accompanied by question cards featuring questions about the new range were the ultimate test for followers to try and win their very own Protex Face Hamper.

    The Q&A E-vent ran from 9 am – 5 pm on Saturday, 5th March 2022.

    Week Four’s Story 

    REALfluencers spilled the tea during their last week of trialing the NEW Protex Face range – was it a yay or a nay?

    Natural, aesthetic lifestyle feed posts showed REALfluencers get real and tell us exactly how Protex Face has worked for them during their skincare journey. It’s safe to say that the NEW Protex Face was a hit with most REALfluencers and delivered on its promise to help them through their skin struggles.

    About Protex

    As revealed by our #ProtexFaceYourDay trial team, the NEW Protex Face range is the answer to pimply and oily-skin problems and delivers affordable skincare that works!

  • #ACleanerClean Project Wrap Up

    #ACleanerClean Project Wrap Up

    #ACleanerClean Project Wrap Up

    We recruited a trial team of eco-conscious, space beautifiers to introduce the new-and-improved Handy Andy Creams, as well as their new Eucalyptus variant. They revealed the brand-new design, showed us all the ways the new Handy Andy formulation can clean, and lots more!

    The Trial Team

    These REALfluencers are eco-conscious cleaners, and loyal Handy Andy fans on a budget, who love versatile, eco-friendly household cleaning products that work. 

    Week One’s Story

    The big ‘Peel to Reveal’ post kicked off the start of the Handy Andy Creams campaign. REALfluencers revealed the new Handy Andy Creams look by peeling away the old packaging to reveal the new, simple, recyclable packaging. Creative reels and feed posts saw our loyal Handy Andy fans light up with joy to see their beloved brand grow and change.

     Week Two’s Story

    REALfluencers showcased just how well the new and improved Handy Andy Creams formulation works, whilst educating on the benefits and different uses. Reels and feed posts demonstrated just how much the Handy Andy Creams formulation has improved. From biodegradable fragrances to being safe on food preparation areas and even new recyclable packaging, REALfluencers and followers were evidently impressed.

    REALfluencers and followers particularly love that the new formulation is safe on food preparation areas, as well as that the packaging is recyclable. Many followers expressed how eager they were to try it out because of these changes.

    Week Three’s Story

    The #ACleanerClean E-vent Challenge had our REALfluencers dancing the day away and showing us all the ways the new-and-improved Handy Andy Creams formulation can clean. Our REALfluencers had fun demonstrating just how versatile the new Handy Andy formulation is – from cleaning cars to shoes, gym equipment, and so much more! REALfluencers also challenged their followers to one-up them with even more creative ways to clean with the new Handy Andy Creams, as well as invited them to enter the competition for a chance to win their very own Handy Andy Creams hamper.

    REALfluencers and followers shared that they love how the new Handy Andy Creams formulation works as more than just a multipurpose cleaner: It delivers in effortlessly cleaning the entire home, whilst helping save when on a budget.

    Week Four’s Story

    Time for the final verdict: REALfluencers shared their final review on their Instagram Stories after trialing the new-and-improved Handy Andy Creams formulation for 3 weeks, sharing what was IT for them…

    From “it was the versatility for me” to “it was the eco-friendly ingredients for me”, REALfluencers shared just how much they love the new Handy Andy Creams formulation and how excited they were to restock.

    About Handy Andy

    According to our #ACleanerClean team, the new-and-improved Handy Andy Creams formulation is better than ever. From versatility to improved eco-consciousness, there’s nothing Handy Andy can’t clean, and it’s accompanied by a cleaner look too!

    ✅ Made with 100% natural cleaning particles

    ✅ Biodegradable fragrance

    ✅ Container is made

    from recycled plastic

    ✅ Now even tougher on

    grease and dirt

    ✅ Versatile

  • #TheHavaianasLife Project Wrap-Up

    #TheHavaianasLife Project Wrap-Up

    #TheHavaianasLife Project

    We recruited a trial team of Summer Explorers to show you the ultimate festive-season action in Havaianas. They showed us all the magical places Havaianas can go, how to style them for different occasions, and so much more! 

    The Trial Team

    These REALfluencers are loyal Havaianas fans, people who know and love Havaianas for their durability, high quality, and endless array of stunning styles.

    Week One’s Story: 

    REALfluencers jump started the Havaianas campaign with excitement and nostalgia, sharing stories of how they came to be loyal Havaianas converts. Beautifully-styled flatlays and lifestyle pictures showcased seasonal festivities and fun-filled adventures that encapsulate the essence of that Havaianas summer feeling. Rave reviews were eagerly expressed: comfort, durability, and versatility lauded Havaianas as the go-to flip-flop of choice.  

    Week Two’s Story: 

    REALfluencers showed off their Havaianas-clad feet in quirky and aesthetic Reels and feed posts, demonstrating that Havaianas really can be worn anywhere and everywhere – from errands at the mall to strolls on the beach. The extensive range of summer styles was fondly complimented by REALfluencers and followers alike. 

    REALfluencers couldn’t get enough of how incredible their Havaianas are, particularly expressing their admiration Havaianas’ consciousness around more sustainable practices, and the general facts the Havaianas are odourless, lightweight, and long-lasting. 

    View this video on Instagram here:

    https://www.instagram.com/reel/CW806hwDc0QWEG20pEP-19CcfLrCg-STJ3rQJ80/

    View this video on Instagram here:

    https://www.instagram.com/reel/CXGNQ93AUx1/

    Week Three’s Story: 

    #TheHavaianasLife E-vent Challenge was a particularly exciting one for our REALfluencers as they had the opportunity to flaunt their styling skills and show off how well-suited their Havaianas are for a variety of different looks. Looks varied from boho beach vibes and vacation looks to ‘fits for nights out on the town, romantic dates, and drinks with friends. 

    Followers shared their thoughts about their favourite REALfluencers’ looks, which allowed them the opportunity to stand a chance to win a pair of Havaianas of their own. 

    Week Four’s Story:

    REALfluencers had the freedom of choice for their final wrap up posts. They chose between sharing their lust-have Havaianas, Havaianas collection, or their Havaianas in-store experience.

    REALfluencers who chose to share their lust-have Havaianas told us which pair they were eyeing to add to their collections, and how Havaianas were the perfect gift to add to their Christmas wishlists. REALfluencers also revealed how much they loved the diverse range of styles that Havaianas has to offer. 

    REALfluencers who chose to share their Havaianas collections especially loved the wide variety of Havaianas’ exciting designs and bright colours. And we found out that their collections are ever-growing simply because they want to add more variety to their shoe collection, rather than a need to replace previous pairs (yay for Havaianas durability!).

    The final option REALfluencers were given was to showcase their Havaianas in-store experience. REALfluencers shared fun Reels and videos of the Havaianas stores across South Africa, exhibiting the trendy shopfronts and interiors. These videos also revealed how our REALfluencers were truly Havaianas lovers and collectors, as multiple bought additional pairs during their content-creating sessions for the summer festivities ahead.

    Overall, this project was SUPER well-received. REALfluencers took their summer adventures to new heights with the help of their stylish Havaianas, and audiences had a blast following all the sunshine-y fun. 

    About Havaianas

    According to our Summer Explorers, Havaianas are the ultimate summer companions. Comfortable and durable, they’re the perfect partners for adventures – land and sea. Plus, they’re the fashion lover’s dream: so many colours and designs, so easy to style. 

    ✅ The world’s best-selling flip-flop

    ✅ Made from 100% high-quality rubber

    ✅ Odourless with compress recovery

    ✅ Lightweight, durable, and sustainability-conscious

    ✅ Available in vibrant designs and patterns

  • The #DiscoverSimpleTruth Project Wrap-Up

    The #DiscoverSimpleTruth Project Wrap-Up

    The #DiscoverSimpleTruth Project

    We recruited a trial team of health aisle-addicts to put a selection of Simple Truth’s products to the test. From eco-friendly cleaning products to high-protein muesli, almond milk, and sauces that promise to make good meals great ones, they wanted to see if Simple Truth really delivers as a wallet-friendly, ingredient-transparent, delicious, nutritious, and eco-friendly shopping range from pantry to cleaning cupboard. This project was all about REALfluencers showcasing their holistic approach to wellness and getting followers excited to join them in the health aisle with Simple Truth.

    The Trial Team

    These REALfluencers were true health aisle-addicts – creative foodies, eco-friendly cleaning whizzes, and health hackers. The kind of people who are always on the hunt for nutritious, eco-friendly products for tum and home that are also wallet-friendly and ingredient-transparent.

    Week One’s Story:

    This post required the influencers to show all their Simple Truth products in their natural habitat. We saw some fantastic creative flat-lays, awesome teasers for recipes to come. They showed us how Simple Truth fits into the already holistic wellness lifestyles. 

    They also told us why they were excited to embark on a Simple Truth journey and showed us what area of their lives they were hoping to improve or change with the help of Simple Truth.  

    Week Two’s Story:

    Influencers put their Simple Truth products in action and created some delicious, mouth-watering recipes from brekkies to braais. The team shared exciting recipe Reels and posts that included creative use of the various products in their everyday lives and were quick to point out their favourites in the range. The Skinny Dipped Chocolate Almonds were the perfect on-the-go snack, and the range of sauces were a great addition to any nutritious meal.

    Week Three’s Story:

    Simple Truthers had so much fun creating This or That Reels for our one-day E-vent Challenge. Saturday morning kicked off with massive success as even families and friends got involved, showing off their vibe-y dance moves on screen. Influencers made great food choices, moving on screen towards their preference between the Simple Truth range and regular grocery items. Followers also took part in the excitement on the day by entering a competition to win with Checkers Simple Truth.

    Week Four’s Story:

    After an incredible four-week journey, Post 4 was all about our Simple Truthers giving us the low down on their honest opinions of the Checkers Simple Truth range. Was it a yay or a nay? Were they going to repurchase these products? Were there any Simple Truth products they would like to try out on their next Checkers grocery run? We wanted to know it all! We asked and our Simple truthers delivered in their final wrap up posts and reviews.

    About Simple Truth

    Living well is not always easy (on us or our wallets 😩). Work, family, daily responsibilities, gym, meal prep – ugh! So much to do, so little time. Simple Truth by Checkers gets it. That’s why they created a range of products that span across all food and household categories – from peanut butter to all-purpose cleaner! They pride themselves on being affordable, accessible, and made from real, familiar ingredients you can actually pronounce. No added MSG, artificial colours, flavours, or sweeteners – just the simple, transparent truth with a side of convenience at a price that fits your budget.