I am absolutely stunned by these products from the Charcoal variant to the Aloe Vera varient and the #helpusprotecttheplanet movement. The packaging is designed with recyclable materials, in order to protect our planet and to ensure that it is plastic-free. The cap is attached, which also helps protect your tube from germs. The toothpaste itself contains all-natural ingredients and contains the most immaculate properties and definitely meets the customer's expectations. This is legit the best product to start being more sustainable and protecting the planet. The toothpaste keeps the long-lasting freshness effect and also prevents bad breath and is also sugar-free. I have very sensitive gums, and would honestly say that all these variants + the bamboo toothbrush have exceeded all my expectations and doing the most.