Brand Advisor is a platform where influential people get to experience all things LIFESTYLE-related, including FOOD, BEVERAGE, PETS, HOMECARE, RETAIL, DIY & MORE, in exchange your inside take on lifestyle products you relate to. At Brand Advisor, we’re passionate about bridging the gap between brands & creators, connecting people with the best brands out there & offering you the chance to experience them in exchange for your social media experiences & opinions. We know you love working with your favourite lifestyle products, and we’re here to help make it happen. CLICK HERE to learn more about us. 

• Experience brands in exchange for your social media posts & opinions.
• Be introduced to new lifestyle products that you may not have experienced before. 
• Grow your own social media presence & make new connections with other like-minded influencer audiences & networks. 
• Get new audiences to engage with your content, including our very own audience!
• Grow your personal service & brand portfolio by creating on-trend content for brands that you love, while expanding your brand partnership experience.  
• Learn new, on-trend social media & content creation skills that we’ve learnt along the way & that brands are always on the lookout for. 
• Get ongoing support from our internal community management team as they guide you for each project!
• Discover invaluable tips & insights from fellow Advisors on products that interest you.
• Get involved in exciting giveaways and fun online challenges!

We do trade exchanges, which means that we do not do paid partnerships. We’re all about creating authentic communities where Advisors get to experience brands & use storytelling to share conversations. We are always impartial & help drive, curate and support the conversations, but the real influence comes from YOU, our Advisors, and our community of followers who get involved. We send our Advisors products & you create real social content that is relatable to you and your followers. For some projects, there will also be extra incentives to motivate you & inspire you to take your content to the next level.

We call our influencers ‘Advisors’ because that’s exactly what you are – an Advisor who has influence in YOUR community. This means that you don’t have to be a famous influencer with 1 million followers, instead – we want influential, authentic people, like you, who are true believers in products that you want to connect with. 

Each project will have different requirements and a specific platform where you will be posting. Most projects will be on Instagram or TikTok, but there may be some on Twitter and Facebook. Bonus points if you’re active on multiple platforms! You should have a minimum of 1000 followers on the platform for the specific project. 

We cover all things LIFESTYLE-related, including FOOD, BEVERAGE, PETS, HOMECARE, RETAIL, DIY & MORE. We always have new projects lined up and we’re continuously working towards bringing you the latest and greatest in lifestyle products. Make sure you’re signed up for our newsletter so you can get updates on new projects where you can get invited, get connected and stay up to date. 

We always have multiple projects running and ensure that Advisors are participating in no more than 2 projects at a time, to give many people a chance to participate and give their full attention to the product they’re experiencing.

Once a project goes live, it will run for around 3-5 weeks, depending on the number of posts for that project.

You can apply to any and all projects that you relate to. Even if you’ve worked with us in the past, as long as you’re a PERFECT match for the project – you’ll have the chance to be selected! Check out the questions below to see how we select Advisors for projects and how you can increase your chances of being selected.  

1. As a new project opens, we alert our entire community, inviting everyone to apply for the opportunity to be selected. This invite will give you some details on the project and product and will include a few things that we will look for when selecting Advisors. This invite will be sent out through our website, social media pages and via our newsletter which all link to a dedicated project survey. 
2. Each project survey will have quite a lot of questions, but it helps us get to know you better and see if you are the right fit for the specific project. It’ll take you around 5 minutes so please make sure you have the time to complete it. 
3. Our internal team of community managers will go through all the survey responses and match the right Advisors for each project. Some of the things we’ll look out for when selecting include: your followers, your relevance to the brand/project, your knowledge of the product, how often you post, the engagement on your posts, your content creation skills and more. 
4. We will then confirm the Advisors for the specific project and will add you to various communication channels to kickstart the project, connecting you with the other selected like-minded Advisors. 

The Advisors for each project will be carefully chosen according to various brand briefs and requirements, for each and every project. Our advice is to apply to projects that you genuinely relate to. It’s all about what your followers know & trust YOU for!

Here are a few tips on how you can better your chances of being selected for a project: 

YOUR BRAND RELEVANCE: 

• Your page should be all about YOU & help us get to know YOU as a person, showing what you & your followers relate to! We know you’ve got influence with your followers, so we want to see YOUR authentic voice. 
• Your page (that’s YOU) should be the right fit for the project you’re applying to & the brand should fit into your life & the content you usually post (Eg: if you’re a foodie and always sharing delicious recipes, then you’ll be a great fit for a lifestyle project, but maybe not for a beauty or services project)
• You don’t just work with ALL brands, but only work with brands that are relatable & true to YOU & your followers, where you are a natural & real promoter of the brand!

YOUR PROFILE PAGE: 

• Private vs Public: Your account should be public so brands can access your content & so we can discover more about you. 
• Followers: 1000+ relevant followers per platform (Most projects will be on Instagram or TikTok).  
• You regularly post to your audience, sharing what is valuable to you & them, & sharing authentic content that they relate to & want to see from you.  
• You know how to be a storyteller & you use on-trend creative skills to post high-quality stills, videos, reels, stories etc, on Instagram and/or Tiktok. 
• You get real & relevant engagement from your followers (not bots). This means that the comments, likes & shares are genuinely referring to the conversation you are talking about or promoting, not just thousands of likes & views with no authentic engagement from your followers. You should also delete spam & preferably not turn off likes & comments on posts, especially brand partnership posts. 

APPLY:

• We don’t find you, you find us & want to apply to talk about a specific product! You’re happy to do this as an exchange because you feel you are a true promoter & want to share your true experience with your followers.
• We’re trying to find out who YOU are, so we use surveys to dig a little deeper and select the most aligned & targeted people for the project, so make sure that you answer honestly with your true opinions! We know surveys can be a bit long, but they really help us learn more about YOU, & they only take around 5 minutes to complete!
• Make sure that you answer every single question in the survey & that you click ‘submit’. 

SELECTION: 

• If you get selected to be part of a project, we’ll let you know via email or DM (don’t forget to check your spam folder). We then add you to our communication channels & connect you with other selected like-minded Advisors. 
• If we don’t select you, it doesn’t mean you’re not the right fit for every project – it just means you might be perfect for another project so keep applying to projects that interest you! Please also remember that there are limited spots to fill, depending on the size of the project (ranging from 100 – 1000 Insiders per project). 
• Don’t forget to sign up for our newsletter (link in bio) so you can get notified about all our latest projects where you can apply, follow & win. 

1. We send a second survey to the selected Advisors taking part in the project which confirms that you agree to our T’s & C’s, and gives us a few important details like your delivery address & contact details for the next steps, like sending you the product/service exchange. This personal information is never shared & stays with us.
2. Next, you will be added to communication channels so that you can connect with the other selected like-minded Advisors & so that we can stay in touch throughout the project. 
3. You will receive guidelines with everything you need to know about the project, and what we expect from your posts. 
4. Finally, show us what you’ve got, put your best content creation foot forward and post about the products you’re experiencing, adding your own personal creative spin on it! Remember we’ll be there to guide you all the way!