Brand Advisor

Category: Lifestyle

  • #ShareTheJoyWithMelrose Project Wrap Up

    #ShareTheJoyWithMelrose Project Wrap Up

    #ShareTheJoyWithMelrose Project Wrap Up

    If you have kids, you know all about the daily challenge of packing healthy lunches & preparing snacks for them that are both nutritious and delicious. Preparing lunch boxes & finding snacks that your kids will get excited about is no easy task, plus you need it simple, quick, & convenient. 

    Cue Melrose, the trusted family favourite for over 70 years! Melrose is your lunch box & snack solution, made from A-grade cheddar & gouda, their range of kid’s cheese spreads, cheese wedges and cheese slices are both delicious and nutritious. With Melrose, your kids are happy with a delicious snack, and parents are happy their little ones are getting the nutrition they need. That’s why we wanted them to #ShareTheJoyWithMelrose!

    The Trial Team 

    We recruited a trial team of busy parents who need easy meals and snacks that their kids will actually eat. They wanted their kids to to feel that joyful moment of opening their lunchbox and finding a Melrose surprise, and we wanted them to  #ShareTheJoyWithMelrose and show us why their kids love it and why it’s their favourite delicious and nutritious cheese. Want to see them #ShareTheJoyWithMelrose?

    See their post rollouts below:

    Week One’s Story 

    Mom really did remember Melrose! Our Melrose families showed up with their Melrose favourites, and shared heartwarming stories about why Melrose really is their go-to cheese for snacks & lunches.

    Melrose families took us on their #ShareTheJoyWithMelrose journey whilst they packed their trusted family favourite Melrose snacks for their kids. Ensuring tasty cheesy snacks for their little ones, moms approved of Melrose easy-to-eat snacks that are both delicious and nutritious. Melrose families inspired their followers to join their journeys for yummy Melrose snack ideas!

    Week Two’s Story

    We wanted to see Melrose snacks in action and Melrose families delivered by getting their creative juices flowing! They packed fun and colourful lunch boxes full of wholesome Melrose snack ideas that left the little ones with bright smiles on their faces!

    The delicious and nutritious cheese really made a difference for our Melrose families, especially when life gets really busy. Melrose families proved that Melrose is both a convenient lunch box prep solution for moms and the perfect snack for kids on-the-go.

    Week Three’s Story

    The snack-a-thon CAME AND CONQUERED. Melrose families pulled out all the stops for our #ShareTheJoyWithMelrose Snack E-vent, as they made sure to pack the best Melrose snacks for the road. Melrose proved to be the perfect go-to-lunchbox treat for any occasion, which was evident as Melrose families packed the sweetest Melrose filled lunch boxes for the beach, family picnics, and fun garden soirée.

    Melrose families put Melrose’s versatility to the test by sharing their favourite snack hacks while on the move, and invited their followers to partake in a fun competition to join in on the Melrose madness!

    Week Four’s Story

    Melrose families made their voices heard and Melrose Spreads came out on top for convenience for moms and Melrose Wedges were a winner for kids on-the-go! Throughout the conversation, Melrose was also revealed to unlock childhood memories for moms, whilst leaving followers feeling nostalgic for their favourite cheesy snack.

    We love a good Melrose moment and the best part, moms get to share those Melrose moments with their little ones as they keep those Melrose Cheese spreads, wedges and slices coming. Melrose families will definitely continue to add the Melrose range to their shopping lists!

    About Melrose Cheese:

    With Melrose, the #1 cheese brand for kids, your kids are happy with a delicious snack, and parents are happy their little ones are getting the nutrition they need. Their range of kid’s cheese spreads, wedges and slices are both delicious and nutritious, with an array of flavours and variants to choose from:

    • Melrose Spread variants: Sweetmilk, Cheddar, Bacon, Biltong, Reduced Fat Cheddar
    • Melrose Wedges variants: Cheddar, Sweetmilk, Bacon, Biltong
    • Melrose Slices variants: Cheddar, Sweetmilk, Biltong

    For more reviews and information on this product CLICK HERE 

  • #HavaianasSAOnline Project Wrap Up

    #HavaianasSAOnline Project Wrap Up

    #HavaianasSAOnline Project Wrap Up

    You know when you see your friend or family member sporting new shoes and you ask them where they got them from so you can get it for yourself? Only to go to the store and find that they’re out of stock, or don’t have the size or style you’re looking for so you end up settling and buying something completely different to what you’re after? With #HavaianasSAOnline, gone are the days of settling.

    The Havaianas online shop lets you browse a vast collection of flip-flop styles and easily find the exact pair that matches your look, anywhere or anytime. From the comfort of your own home, dive into the vibrant world of colour, design and fun and experience the pure spirit of Havaianas online, no matter the season. One of the world’s most chillax and spontaneous brands, Havaianas is more than flip-flops, it’s a lifestyle.

    We recruited a trial team of 100 style icons who were looking for footwear that’s a fusion between casual and bold. They wanted great style and great design, and they wanted to be able to shop it anywhere, anytime.  They needed footwear that is easy to style, dependable, and that can keep up with their seasonal antics. We wanted them to show us how they celebrate their days and nights with the convenience of #HavaianasSAOnline.  Check out their posts below to see them step in style!

    See their post rollouts below:

    Week One’s Story 

    With great style comes great responsibility! Our REALfluencers gave the lowdown on their personal lifestyle filled with busy beach days and fun nights on the dancefloor, and why they need the proper footwear to keep up with their seasonal antics.

    Thus REALfluencers introduced the unmatched Havaianas online store – with a vast collection of styles to choose from that matches any look for any season.

    Week Two’s Story

    REALfluencers invited their followers to dive into the vibrant world of colour and design to experience the Havaianas online store in all its glory.

    Through crazy, fun “Shop with Me” videos, we saw REALfluencers scrolling through the Havaianas online store and got to experience the convenience of shopping online through their eyes, as well as seeing the vast collection of styles available.

    It’s a shopaholic’s dream come true! And the shop link was just a click away in REALfluencers bios and stories.

    Week Three’s Story

    With busy summer days and nights out on the town, having the perfect shoe for comfort and style is quite a challenge. That’s why we’ve tasked our REALfluencers to find their perfect Havaianas match and style it with their Day to Night outfits.

    REALfluencers dropped stylish videos transitioning from their chic, casual day outfits to their more formal, night outfits to celebrate the versatility that is Havaianas, and showing how Havaianas can be dressed up OR down.

    Audiences were also invited to win a voucher to the Havaianas online store by entering on the E-vent giveaway hosted by our REALfluencers.

    Week Four’s Story

    After all the fun, REALfluencers got real and shared their honest feedback on their Havaianas by sharing a site review to the Havaianaas online store, then posting their review to their stories.

    They loved their styles and were highly impressed with the versatility of Havaianas, and were keen to repurchase another comfortable pair on the site.

    About Havaianas:

    Born in 1962, Havaianas have become a classic footwear staple all around the world, famous as the Brazilian flip-flop. The iconic flip-flops with a comfortable 100% rubber sole made from a secret recipe, provides a fantastic treat for your feet. With Havaianas’ online store, you can browse a vast collection of shoe styles and easily find the exact pair that matches your look. From the comfort of your own home, dive into the vibrant world of colour, design and fun and experience the pure spirit of Havaianas online, with SA’s most loved rubber flip flops. More than a flip-flop brand, Havaianas is a lifestyle. With Havaianas there’s a design to match any style and you know you’re getting footwear that is:

    • Extra durable,
    • Non-slip,
    • Non-absorbent,
    • Comfort that is second to none.

    For more reviews and information on this product CLICK HERE 

  • #MouthwateringFetaMoments Project Wrap Up

    #MouthwateringFetaMoments Project Wrap Up

    #MouthwateringFetaMoments Project Wrap Up

    Still capturing the imagination of food lovers after thousands of years, there’s much more to Feta than a simple Greek salad and spinach pie. It’s your not-so-basic household staple that can be enjoyed in delicious meals that hit the spot, to elevate your creamy indulgent dinner, or for an extravagant night of entertaining with your friends or family.

    Since as early as 1933, Président Cheese has been passionate about consistently producing outstanding and award-winning cheese. They’re absolute experts in all things cheese and claim that the Président Feta cheese is both versatile and delectable. It’s not just for special occasions and feastly festivities, but can be enjoyed round-the-clock and claims to enhance life’s everyday moments.

    We recruited 150 foodfluencers who love cooking with feta and use it regularly. Their love language is feta and we wanted them to show us how they enjoy #MouthwateringFetaMoments for every meal with Président Feta. See below to find out what they had to say.

    See their post rollouts below:

    Week One’s Story 

    Our REALfluencers introduced Président Cheese and their passion for feta in a beautiful still feed post with all three Président Feta variants: Black Pepper, Herbs and Plain.

    They knew that there is more to feta than a simple Greek salad, and hyped followers to stay tuned to all the delicious meals they were going to make by following the #MouthwateringFetaMoments conversation.

    Week Two’s Story

    Our REALfluencers invited us to a group dinner with Président Feta, where they all sat down to enjoy a scrumptious feta meal with their friends and family. Through stylish videos and still posts, REALfluencers took these recipes to the next level!

    REALfluencers dished out dips, bread, pastries, pies, pizza, salads and even breakfast and desserts with Président Feta! Not to worry, they also included the recipe in the captions for those looking to try them out.

    A stand out recipe was the viral TikTok pasta recipe that REALfluencers were dying to try out, and with their Président Feta tubs, they got the opportunity to hop on the trend and dish out some yummy pasta.

    Week Three’s Story

    REALfluencers settled in for a cosy night in with Président Feta for this post, where they sat down for a One-On-One dinner with their chosen partner to enjoy a fabulous Président Feta dinner.

    REALfluencers gave us an authentic, personal peek into their dinner time and how Président Feta elevated their delicious meals.

    We saw stellar video content come through for this post and followers also stood a chance of winning a Président hamper by entering on their videos.

    Week Four’s Story

    The final verdicts are in! REALfluencers shared a feed post of their dinner with their final thoughts in the captions.

    They shared their honest feedback on all things Président Feta, and how it’s the perfect creamy, crumbly feta and can be enjoyed in life’s simple moments.

    REALfluencers said the Black Pepper variant stole the show for the flavour it brought to dishes, and the Herb variant was the perfect complement to salads. They then invited their followers to purchase their own Président Feta to their delight in every moment.

    About Président Feta:

    Crafted in the heart of South Africa’s dairy land, Président Cheese assures you the highest quality and freshest products with delectable flavour. Président Feta cheese is a creamy and crumbly traditional South African feta and is not just for special occasions and feastly festivities, but can be enjoyed round-the-clock to enhance life’s everyday moments. This Feta cheese is the perfect addition to elevate any meal, available in Plain, Herbs and Black Pepper.

    For more reviews and information on this product CLICK HERE 

  • #BestCheeseOnTheBlock Project Wrap Up

    #BestCheeseOnTheBlock Project Wrap Up

    #BestCheeseOnTheBlock Project Wrap Up

    A bustling household with a lively family of busy people, both big and small, means one thing: A LOT of food! Whether it’s making hearty dinners each and every night, your toddler constantly asking for snacks, or your teenager eating you out of house and home, you need it big, you need it tasty and you need it affordable. You need a fridge staple that is flavourful, versatile and that gives you value for your money! 

    Parmalat, South Africa’s No1 best selling cheese brand*, has a deliciously smooth and creamy lineup of hard cheese blocks made from first grade quality cheese that is full of flavour. Parmalat is known for its focus on quality dairy innovations and its annual top performances at the prestigious SA Dairy Championships. Their rich flavoured, full fat, hard cheese blocks claim to offer great value for every family and to be smooth and creamy. 

    We recruited 150 BIG cheese lovers who go through A LOT of cheese, they’ve got hungry mouths to feed and cheese is their go-to meal companion. We wanted them to put the Parmalat 850g hard cheese blocks to the test to let us know if it really is the #BestCheeseOnTheBlock whilst sharing how they use these cheeses in their daily lives. See below to find out what they had to say. 

    See their post rollouts below:

    Week One’s Story 

    Our BIG Cheese Lovers took to Instagram to introduce Parmalat’s 850gr hard cheese blocks and how excited they were to trial SA’s No.1 best-selling cheese brand* and it’s hard cheese blocks. Did someone say ‘cheese’? Because these BIG cheese loving families’ smiles showed us just how excited both the kids and parents were in their high-quality feed posts.

    REALfluencers urged followers to stay tuned for the #BestCheeseOnTheBlock snack taste test to see if Paramalat 850gr hard cheese blocks are in fact the #BestCheeseOnTheBlock.

    Week Two’s Story

    It was time to test Parmalat 850gr hard cheese blocks to see if it delivered on taste, a delectably smooth texture, irresistibly creamy mouthfeel, and if it in fact is the #BestCheeseOnTheBlock. Our BIG Cheese Lovers delivered some creative, mouth watering snacks to put Parmalat’s 850gr hard cheese blocks to the test and undoubtedly had us drooling all over screens.

    Aesthetic carousel feed posts featuring snacks ranging from cheese boards to cheese puffs, breakfast croissants and SO MUCH MORE – the versatility of Parmalat 850gr hard cheese blocks was also made so much more evident with the variety of snack ideas made.

    Followers could not get enough of the delicious snack content, with many sharing how the content brought up a feeling of nostalgia for them growing up with Parmalat hard cheese in their homes and more especially as a part of their school lunch sandwiches. It was clear that not only did our BIG Cheese Lovers agree that Parmalat 850gr hard cheese blocks are the #BestCheeseOnTheBlock, but their followers did too!

    Our BIG Cheese Lovers urged followers to stay tuned to see how they use Parmalat 850gr hard cheese blocks in their everyday meals during their ‘What I Eat In A Day’ with Parmalat hard cheese blocks e-vent challenge for a chance to win 1 of 10x R300 Checkers vouchers.

    Week Three’s Story

    We’re all too familiar with the ‘What I Eat In A Day’ reels and TikToks that have been taking over social media, but our BIG Cheese Lovers made it a bit cheesier and shared their ‘What I Eat In A Day’ with Parmalat hard cheese blocks reels during our e-vent challenge, showing just how versatile Parmalat 850gr hard cheese blocks are and just how much value they offered for money.

    Breakfast, lunch, dinner, and even snacks were turned from everyday meals to cheesy goodness. Our BIG Cheese Lovers loved how they were able to get value for their money as they were able to make up to 7-8 meals with just one single Parmalat 850gr hard cheese block – there’s no better way to show value for money than this! 

    Followers shared which Parmalat 850gr hard cheese block variant they wanted to try and what meals they’d like to try it out with for a chance to win their share of 10x R300 Checkers vouchers.

    With so many of BIG Cheese Lovers’ videos going viral, we think it’s safe to say that they started a whole new cheesy trend with this one!

    Week Four’s Story

    We have heard our BIG Cheese Lovers’ thoughts on the taste, and texture of Parmalat 850gr hard cheese blocks during the 3BestCheeseOnTheBlock snack taste test, and have seen how they use Parmalat 850gr hard cheese blocks in their everyday meals and it was now time for them to share their final thoughts on Parmalat 850gr hard cheese blocks and whether they actually agreed that Parmalat is the #BestCheeseOnTheBlock. 

    The mouth watering meals kept coming and we were loving all of them, but the real questions was: “Is Parmalat 850gr hard cheese blocks the #BestCheeseOnTheBlock?” Without a doubt, our BIG Cheese Lovers and their followers confirmed this with no hesitation. Delivering on texture, creaminess, taste, versatility, and value for money – it’s no wonder Parmalat is SA’s No.1 best selling cheese brand* and although they might be known for their cheese slices, it is now confirmed that their hard cheese blocks are the #BestCheeseOnTheBlock too! 

    About Parmalat Hard Cheese: 

    The Parmalat 850g hard cheese blocks are rich flavoured, full fat hard cheeses that offer great value for families. The Parmalat cheddar cheese block is a smooth and creamy cheese that makes for cheesy snacks and meals. Slice it, grate it, melt it, however you use this cheese, ‘delicious’ is guaranteed with Parmalat, South Africa’s No1 best selling cheese brand*. The Parmalat 850g hard cheese blocks are available in cheddar, white cheddar, gouda, white gouda and mature cheddar. 

    For more reviews and information on this product CLICK HERE 

    *IRI MAT JUN 22

  • #JustineRealTissueOil Project Wrap Up

    #JustineRealTissueOil Project Wrap Up

    #JustineRealTissueOil Project Wrap Up

    Justine says its tissue oil is the Real Tissue Oil – the one that has been trusted for generations to deliver real science, real ingredients, real care, real experiences, and, most importantly, real results. Not only that, Justine guarantees a reduction in the look of scars and stretch marks in 2 weeks or your money back! Enough said.

    We’ve recruited a trial team of 100 skincare queens who have real skincare concerns, whether it’s scars, stretch marks or sun damage. We wanted them to put #JustineRealTissueOil to the test to find out if it really is the best tissue oil in South Africa and if it delivers #JustineRealResults.

    The Trial Team:

    Our team of skincare enthusiasts wanted to see if it truly delivers on its claims, and asked them to share their week 1 and week 2 #JustineRealResults. They wanted to find out: Is #JustineRealTissueOil the best in South Africa? See below to find out what they had to say. 

    See their post rollouts below:

    Week One’s Story 

    Our Skin Care Queens introduced the Original Justine Tissue Oil and Justine Tissue Oil Body Butter to their followers in beautiful styled feed posts. Many of them commented on how much they loved the packaging and scent of the Justine products. 

    Our Skin Care Queens shared their personal connections to the brand, and it was revealed that many of them were first introduced to Justine Tissue Oil through their mothers, aunts, and sisters, and know it to be a trusted brand amongst their families. 

    Many of them also bravely shared personal stories about their skin insecurities, as well as their hopes for their #JustineRealResults. They were most excited to trial the Justine products for skin concerns such as stretch marks, hyperpigmentation, and overall skin hydration. 

    Week Two’s Story

    Our Skin Care Queens put #JustineRealTissueOil to the test for two weeks and revealed their #JustineRealResults through stunning well edited video content. They were ultimately very impressed with the results, as many revealed improved stretch marks and scarring results, and most showed off their beautiful glowing and hydrated skin. 

    Our Skin Care Queens raved about how Justine Tissue Oil and Justine Tissue Oil Body Butter are the perfect duo for glowing and moisturised summer skin. In this post, their followers also had the exciting chance to enter the #JustineRealTissueOil giveaway and comment what skincare concern Justine Tissue Oil could address for them for a chance to win a Justine hamper of their own. 

    About Justine Tissue Oil: 

    The original Justine Tissue Oil has a revolutionised formula that contains a trusted, superb blend of naturally derived oils, vitamins and essential fatty acids that help to improve the overall appearance of scars, stretch marks and sun damage in just 2 weeks*, while helping to make skin look and feel younger and more radiant in as little as 1 week*. This unique South African tissue oil also helps to keep skin moisturised for up to 24 hours after a single application.* The iconic formula of signature botanical oils has been infused with microalgae, known as a powerful natural antioxidant, collagen stimulator & cell-renewal active. Justine Tissue Oil has been  trusted for generations to deliver real science, real ingredients, real care, real experiences & real results.

    For more reviews and information on this product CLICK HERE 

    *Based on a consumer study. 

    **Based on clinical study.

  • #DoubleUpWithDoubleCream Project Wrap Up

    #DoubleUpWithDoubleCream Project Wrap Up

    #DoubleUpWithDoubleCream Project Wrap Up

    We all lead busy lives, often doing two or more things at once. And in our frantic day-to-day, we sometimes don’t take the time for ourselves, whether it’s to eat a nutritious snack or give ourselves a little ‘me’ moment. That’s where Parmalat comes in.

    Parmalat Double Cream Yoghurt hit the shelves with a NEW, indulgent lineup of SA-inspired dessert flavours including double chocolate chip, chocolate mint and milk tart. These double cream yoghurts claim to let you enjoy a delicious treat AND a nutritious snack all at once. 

    But we need to know for sure if Parmalat Double Cream Yoghurt really is both delicious and nutritious so we recruited a trial team of 250 double cream yoghurt lovers to help us find out. 

    The Trial Team

    Our team of yoghurt lovers lead busy lives and are looking to get ‘delicious’ AND ‘nutritious’ all in one! They LOVE indulgent desserts and we wanted them to put Parmalat’s three NEW Double Cream Yoghurt flavours to the test and to show how they #DoubleUpWithDoubleCream. See below to find out what they had to say. 

    See their post rollouts below:

    Week One’s Story 

    Team DoubleUp introduced Parmalat Double Cream’s exciting launch of 3 NEW decadent flavours inspired by South Africa’s favourite flavours and a divine packaging glow up. They shared fun and beautifully styled lifestyle social posts to kickstart the campaign of them going in-store and at home with the yoghurts, where many of them featured themselves matching the products’ new purple packaging.

    Team DoubleUp loved that Parmalat Double Cream Yoghurt is both nutritious and delicious, the perfect all in one! It was evident throughout their content that they loved how the new premium packaging stood out on the shelves and many expressed their excitement to try the new Milk Tart yoghurt flavour.

    Week Two’s Story

    Team DoubleUp celebrated National Heritage Day, in South African style with Parmalat Double Cream Yoghurts. They showed us how they celebrated Heritage Day with their friends and families by sharing delicious Parmalat Double Cream desserts. From delicious fresh yoghurt parfait desserts to fun snacks like yoghurt bark, they really showed off the exciting new South African inspired flavours: Double Chocolate Chip, Chocolate Mint and Milk Tart. 

    Team DoubleUp along with their friends and families, really enjoyed tasting the exciting new flavours. They also loved how quick and easy it was to use them to make flavourful desserts that were the perfect ending to a great family gathering. 

    Week Three’s Story

    Team DoubleUp celebrated Parmalat Double Cream Yoghurts versatility with the #DoubleUpWithDoubleCream week-long challenge. They shared exciting content and showed the fun ways they double up with Parmalat Double Cream Yoghurt in their daily lives from reading, journaling, studying and working from home, to workouts, picnics and days in the sun.

    There was also an exciting competition where followers could join in on the fun for a chance to get their very own delicious and nutritious new Parmalat Double Cream flavours by commenting on how they would #DoubleUpWithDoubleCream in their everyday lives.

    Week Four’s Story

    To conclude this incredible campaign, Team DoubleUp shared their final verdicts on Parmalat’s NEW Double Cream Yoghurt flavours. There was a lot of love for all three flavours and overall Team DoubleUp shared that they highly recommend Parmalat Double Cream Yoghurt for its rich and creamy texture. 

    Many expressed how much their families and households shared the love for the delicious flavours and that they would definitely be adding them to their monthly shopping lists.

    About Parmalat Double Cream Yoghurt:

    The Parmalat Double Cream Yoghurt is a velvety smooth yoghurt with a thick and creamy texture that is double delicious. Inspired by SA’s favourite flavours and desserts, including double chocolate chip, chocolate mint and milk tart. Every bite will delight your taste buds with indulgent flavours. This double cream yoghurt is the perfect snack that is both delicious AND nutritious! 

    For more reviews and information on this product CLICK HERE

  • #SelfCareWithColgate Project Wrap Up

    #SelfCareWithColgate Project Wrap Up

    #SelfCareWithColgate Project Wrap Up

    Colgate believes in the power of a smile and that everyone has the right to a bright, problem-free smile. They’re committed to raising oral healthcare standards everywhere and want to empower everyone to master their oral health, leaving you with a naturally healthy smile. 

    The #SelfCareWithColgate routine claims to do just that, featuring a refreshing trio of exclusive products that use the power of natural ingredients to deliver clinically proven benefits aimed at elevating your oral care, including the Colgate Naturals Charcoal toothpaste, the Colgate Naturals Aloe Vera toothpaste, and the NEW Colgate Plax Charcoal mouthwash. 

    We recruited a trial team of 100 self-care gurus who know that oral health is an integral part of self-care. We wanted them to elevate their oral-care and put the #SelfCareWithColgate routine to the test to see if it delivers on a #ColgateNaturalsSmile. 

    The Trial Team 

    Our self-care gurus used these Colgate Naturals products to level up their self-care game and put a #SelfCareWithColgate routine to the test! They know how important oral-health is and use products that have natural ingredients that are good for the environment, without compromising on the oral care benefits, and they prioritise their smile with an unmatched self-care routine. They wanted to see if the #SelfCareWithColgate routine leaves them with a #ColgateNaturalsSmile. See below to find out what they had to say. 

    See their post rollouts below:

    Week One’s Story 

    Our trial team knew that self-care is more than just a face mask and a cup of tea. 

    In this post, they introduced how they’d be elevating their oral care routine with a premium, refreshing trio of products – Colgate Naturals toothpaste and Colgate Plax Charcoal mouthwash.

    The power of the Aloe Vera ingredient with soothing gum care benefits and the power of natural charcoal to clean and whiten teeth were the main drivers of the conversation.

    Week Two’s Story

    The trial team shared their Colgate dental routines through aesthetic reels as well as an inside scoop into their daily lives.

    They knew that after their daily coffees, their smiles would stay fresh with Colgate Naturals!

    Week Three’s Story

    The trial team dropped their favorite facts and benefits about the Colgate Naturals range on the socials, resulting in an explosion of Colgate education.

    The Aloe Vera toothpaste was the most popular Colgate Naturals toothpaste mentioned in the comment section for its soothing gum care properties.

    The mouthwash also attracted some attention due to its zero-alcohol content.

    Week Four’s Story

    Finally, the trial team shared their final thoughts on Colgate Naturals and the Plax mouthwash in a feed post showing off their pearly whites with a Colgate Naturals smile.

    The products were highly recommended for their gentleness and sensitivity, and the mouthwash was praised for its freshness.

    About Colgate: 

    ✅Colgate Naturals Charcoal toothpaste –  Developed with the power of natural charcoal to clean and whiten teeth. Colgate Naturals Charcoal is clinically proven for healthy teeth and gums.  

    ✅Colgate Naturals Aloe Vera – a daily toothpaste using the power of natural Aloe vera to provide soothing gum care while being clinically proven to give you naturally healthy teeth and gums.

    ✅Colgate Plax Charcoal Mouthwash – A NEW innovative formulation using the power of natural charcoal to help maintain a white smile in between brushing*** and provide long lasting freshness.

    ***when used twice daily

    For more reviews and information on this product CLICK HERE

  • #LifeIsYourStage Project Wrap Up

    #LifeIsYourStage Project Wrap Up

    #LifeIsYourStage Project Wrap Up

    To celebrate the launch of the ultimate hustle fuel, Rockstar Energy Drink, we recruited 80 driven and focused hustlers who juggle their passions and have a larger-than-life commitment to doing it ALL.

    We wanted these hustlers to share a day in the life of a hustler and to show how they make life their stage with the original Rockstar Energy Drink. We wanted to see how they reignited their drive throughout the day and how they fueled their hustle with this energy drink!

    We wanted them to share how they show up for themselves day in, day out, and how they make life their stage with their daily hustle, whatever that hustle may be. Rockstar does more than fuel your energy, it fuels your hustle, and we wanted our hustlers to share a day in the life of a hustler and to show how they refuel throughout the day, awakening their inner Rockstar with each energetic sip. 

    The Trial Team 

    A Rockstar is someone who understands that #LifeIsYourStage, someone who goes all-in to achieve their goals and who powers through their daily hustle with perseverance and determination. That’s exactly what our hustlers are, and why they were the perfect team to put Rockstar Energy Drink to the test!

    See their post rollouts below: 

    Week One’s Story:

    Our REALfluencers brought their hustle and we came through with the stage, where they showed us what their grind is all about. They introduced Rockstar Energy Drink to their various social platforms to see if it could fuel their fire.

    With its eye-catching packaging and delicious flavour, infused with caffeine to stimulate, and vitamins to give true Rockstars the energy boost they need, our Hustlers introduced the Rockstar Energy Drink into their daily schedule, to see if it would assist them with powering up as they DO IT ALL. 

    Week Two’s Story: 

    As REALfluencers took us through a day in their lives as hustlers, they showed us how they added Rockstar Energy Drink into the mix to refuel their energy levels as they went about their business. REALfluencers confirmed that Rockstar did indeed help them to perform their daily activities with an extra boost. They’ll definitely be repurchasing Rockstar Energy Drink as it’s affordable and delicious.

    In week two, our REALfluencers also shared that Rockstar Energy Drink has launched The Hustle Fund. This was an initiative targeted at giving up-and-coming creators and entrepreneurs a powerful platform to share their hustle and boost their success! What a way to make a statement and remind the public that #LifeIsYourStage!

    Week Three’s Story:

    Hustlers had their final say on the Brand Advisor website, where they left reviews on Rockstar Energy Drink. They shared how they enjoyed the scent and fruity taste of the caffeinated Rockstar Energy Drink. Hustlers said Rockstar Energy Drink is very well priced and they love the various sizes of the cans because it’s portable and can fit into any bag, briefcase, or purse. We cannot forget to mention how versatile Rockstar can be. 

    About Rockstar Energy Drink: 

    Rockstar Energy Drink is a NEW energy drink formulated with ginseng, taurine and caffeine for an energised day, a healthy dose of daily vitamins that boost your system, and a bold refreshing flavour profile. The bold flavour-loaded carbonated energy drink, available in both 300ml or 500ml cans, is formulated with 160 mg of caffeine,  vitamin-c AND is made with delicious fruit flavoured energy to keep you on your grind. CLICK HERE

  • #CheckersLittleShopMinis Project Wrap Up

    #CheckersLittleShopMinis Project Wrap Up

    #CheckersLittleShopMinis Project Wrap Up

    Did you see the Checker Little Shop Minis hype? Of course you did, they were EVERYWHERE! 

    South Africa’s favourite brands got a whole lot smaller again with the #CheckersLittleShopMinis. This was the third edition of the Checkers mini collectibles and these 24 new minis were all made from recycled old fridges, goggles, paper, cardboard or plastic bottles! This exciting new collection of minis had it ALL, a mini Nescafe Gold, a mini Oros, a mini box of Lindt chocolate, even a mini Checkers trolley, everything you need to create a spectacular staging experience.

    We recruited a team of 100 minifluencers who have a love for all things MINI to showcase these magnificent minis in ACTION and to share the fun and exciting ways that you can have fun with Checkers minis. 

    See below if you want to see the adorable and mesmerising content our minifluencers made. 

    The Trial Team 

    Our team of minifluencers were the perfect people to introduce the new mini lineup to the world. They’re drawn by the magnetic power of miniature must-haves, are avid collectors who enjoy the thrill of collecting and are the perfect hype boss and creative whizz to show the #CheckersLittleShopMinis in action. 

    See their post rollouts below: 

    Week One and Two’s Story 

    #CheckersLittleShopMnis are back and our trial team of Creative Content Whizzes really brought the creative energy in their awe-inspiring reels and TikToks for this one! Checkers has reintroduced their Checkers Little Shop campaign, and once again didn’t just make South Africa’s favourite brands smaller, but also so much more FUN! 

    From miniature coffees and food, to spaghetti shrinking in the blink of an eye – and so much more! Our REALfluencers showed us just how playful #CheckersLittleShopMinis can be. Not only that, but followers had the opportunity to get in on the Little Shop 3 fun and win their share of 10x R200 Checkers vouchers for creating their own reels and TikToks with their #CheckersLittleShopMinis, showing us just how creative they could get! 

    We were definitely inspired by all the #CheckersLittleShopMinis creativity and even got in on the fun too! Check out our very own #CheckersLittleShopMinis post below, along with some of our Creative Content Whizzes’ to get inspired too!

    About Checkers Little Shop Minis

    The NEW #CheckersLittleShopMinis hit the shelves again with miniature versions of some of South Africa’s favourite brands! Were your kids BEGGING you to shop at Checkers just so they could collect all the mini groceries when the first and second #CheckersLittleShopMinis came out? Were you desperately trading mini groceries with your friends and family so that you and your kids could have the complete collection to create your dream dioramas? Then get your hands on your very own collectables and get a free mini for every R200 you spend when you swipe your Xtra Savings Card. 

  • #UnplannedCustardCraving Project Wrap Up

    #UnplannedCustardCraving Project Wrap Up

    #UnplannedCustardCraving Project Wrap Up

    Parmalat claims their Vanilla Custard is thick, creamy and delicious, whether it’s hot or cold, and promises to be the perfect partner for your dessert. 

    It’s ready-made & available with a twist of a cap, easy to pour and easy to store thanks to the twist cap carton on the 1kg pack. It’s also available in 500g and 1kg cartons and a Lactose-Free option –  Parmalat Custard EasyGest. 

    Brand Advisor recruited custard connoisseurs and custard loving families that understand that once that Custard Craving strikes, it’s hard to resist. They got their friends and family together and whipped up dessert recipes that were convenient and easy, ready to go in minutes if not seconds, and put Parmalat Vanilla Custard to the test. 

    Was it that must-have pantry item for when the #UnplannedCustardCraving hits? Did it deliver on the Parmalat promise of being thick, creamy and delicious? Did it leave their family and friends saying it’s #SoThickAndCreamy they want to #PourMeAlot?

    See below if our 100 Custard Connoisseurs/Lovers thought it was the must-have custard for when that #UnplannedCustardCraving hits? 

    The Trial Team

    If you think you love custard, this trial team lives for it. Our custard loving trial team always has custard in their pantry and when the custard craving strikes, they’ll whip up something quick and delicious, or just enjoy it straight out the bowl!

    See their post rolls out below.

    Week One’s Story

    REALfluencers authentically shared why they love custard, and how excited they were to try Parmalat’s Vanilla Custard and their NEW lactose-free version – Parmalat Custard EasyGest.

    They expressed in their captions that the rich sweetness and creamy texture of Parmalat Custard made it an ideal comfort dessert to satisfy those sweet cravings. Their unique captions got friends, family and followers to reminisce about their childhoods in the comments and how they especially loved having custard as a Sunday dessert.

    Week Two’s Story

    The #UnplannedCustardCraving has struck! 

    In the Post 2 taste test, we saw all the little moments that made Parmalat Custard an unforgettable experience. REALfluencers brought their friends, partners, kids, and families together to enjoy Parmalat Custard all on its own. 

    The cute family moments were to die for!

    Week Three’s Story

    REALfluencers slapped on their aprons and showed us exactly why Parmalat Custard was the must-have pantry item for when those dessert cravings creep up on us.

    What followed were super easy, delicious dessert recipes with Parmalat Custard. No matter the dessert, Parmalat Custard is perfectly paired with every single one. 

    They spruced up their fruits, biscuits, yoghurt, baked breads and left over cakes with a dollop of Parmalat Custard and transformed them into delicious, easy desserts.

    Followers also stood a chance to win an amazing hamper with Parmalat.

    Week Four’s Story

    REAlfluencers wrapped up the #UnplannedCustardCraving journey by giving their final verdict on Parmalat’s Vanilla Custard. 

    REALfluencers were so impressed that their lactose intolerant families could join in on the custard loving fun with the EasyGest Custard and highly recommended that families stock up on this heavenly dessert.

    About Parmalat Vanilla Custard

    Parmalat Vanilla Custard is the must-have pantry essential every custard lover needs. It’s ready made and available at the twist of a cap for when the #UnplannedCustardCraving strikes with a Lactose-Free option –  Parmalat Custard EasyGest. 

    For more reviews, CLICK HERE.